Loft vs. White House Black Market: Which Brand Works Best for Petites?

As a petite woman, you know how frustrating it can be to find clothes that actually fit, let alone pieces that feel stylish, flattering, and age-appropriate. Two brands that consistently offer petite sizing are Loft and White House Black Market (WHBM). But which one is better for you?

Here’s a side-by-side comparison to help you decide, and why both are featured in the Petite Fashion Directory.

1. Petite Selection

Loft:

Loft has one of the largest dedicated petite sections of any mainstream brand. Their petite line is thoughtfully proportioned, not just shortened, and includes workwear, denim, dresses, and casual separates.

White House Black Market:

WHBM offers a solid petite collection - especially for work-to-evening styles, but the overall selection is smaller than Loft’s. Their petite line is more curated, often emphasizing dresses, blazers, and pants with tailored silhouettes.

 🛍️ Winner for Range of Petite Options: Loft

2. Style & Aesthetic

Loft:

Loft leans towards casual-chic and feminine. You’’ll find soft florals, flowy fabrics, and classic silhouettes that work in both casual and professional settings.

WHBM:

WHBM skews more sophisticated and structured. Their signature look is sleek and polished with a little bit of edge - think monochrome palettes, blazers, and body-skimming dresses that can go from day to night.

🛍️  Winner for Elevated, Polished Looks: WHBM

3. Price Point

Loft:

Mid-range pricing (tops around $50, pants $70–80), with frequent sales that make it very affordable.

WHBM:

A bit more expensive than Loft (tops around $70–90, jackets $150+), but the quality and construction often reflect the higher price. WHBM also runs sales, though less frequently than Loft.

🛍️  Winner for Affordability: Loft

4. Quality & Fabric

Loft:

Quality is good, especially for the price point, though some seasonal items may be hit-or-miss in fabric or durability. Great for everyday wear.

WHBM:

Generally higher quality, especially for suits, dresses, and knitwear. The fabrics tend to feel more luxurious and structured, perfect if you’re dressing for work, events, or travel.

🛍️ Winner for Premium Quality: WHBM

5. Fit Consistency

Loft:

Once you know your size, you can shop confidently. Their petite sizing is consistent and reliable.

WHBM:

Fit is also consistent, but silhouettes tend to be more tailored and fitted, which can be a plus or minus depending on your preferences. If you like your clothes with a little structure and shape, WHBM is a better option.

🛍️  Winner for Structured Fit: WHBM

🛍️  Winner for Easy Everyday Fit: Loft

Which Brand Should You Choose?

If you’re looking for versatile everyday pieces with comfort, softness, and on-trend details, Loft is your go-to. It’s especially ideal for casual work environments or relaxed weekend wear.

But if you’re after polished sophistication, whether for work, events, or just everyday elegance, White House Black Market is for you. Their petite options offer tailored, high-impact looks without sacrificing fit.

Of course you don’t need to choose just one. Loft is great for staples, while WHBM elevates your wardrobe with timeless, structured pieces. Mix and match to build your best wardrobe.